Sara Liu is the Chief Financial Officer (CFO) of the International Association of Strength and Conditioning (IASC). Sara brings more than 10 years of financial, sales, and management experience to IASC.

She has primary responsibility for the planning, implementation, managing, and running of all the finance activities of the IASC, including business planning, budgeting, forecasting, and negotiations.

she is providing leadership, direction, and management of the finance and accounting team, Managing the processes for financial forecasting and budgets and overseeing the preparation of all financial reporting, advising on long-term business and financial planning.